Business Funding Support

Business Promotion Grant Program 

Are you planning any upcoming creative and collaborative events that support local businesses? Think Sidewalk Sale, Restaurant Hop, Wine Stroll, Wellness, etc. The Town is currently accepting applications for events and activities that meet the Business Promotion Grant Program criteria. As part of the FY 2025-26 Operating Budget, the Town Council appropriated $25,000 for this program. 

The goal of this Program continues to be to develop programs and events that: 

    • Encourage economic vitality; 
    • Foster business collaboration; and 
    • Engage the public in meaningful ways that benefit Danville's business community.

From July 1, 2025 to June 30, 2026, or until grant funds are depleted, the Town will be accepting Business Promotion Fund Grant applications from eligible businesses/organizations for events and programs that are open to the public to attend and meet the following criteria:

    1. Events must provide opportunity for collaboration among multiple businesses. 
    2. Events must engage consumers with experiential events.
    3. Events must include a marketing or promotional component (print, digital, or multimedia).
    4. Events must directly drive business to Danville businesses.
    5. Events must be open to the public and promote patronage of Danville businesses.
    6. Events cannot be private or exclusive in nature.
    7. Events cannot primarily serve as a fundraiser without providing significant business-related impact and community benefit.
    8. Events cannot solely or primarily benefit a non-Danville business.
    9. Events cannot conflict with Town mission, vision, goals, ordinances or policies.

Grant requests are awarded administratively on a first-come, first-served basis and paid through reimbursement. Applications for events between July 1, 2025-June 30, 2026 will be awarded as they are received. Applications for events occurring July 1, 2026-December 31, 2026 will be awarded in June 2026 after the annual budget process. Applications must be submitted at least 30 days prior to an event.

All participating businesses must have a current Danville business license and be located within Town limits. Review the Business Grant Eligibility List to determine if your business/organization should apply. After an application is approved and the event occurs, businesses must submit proof of eligible expenditures for reimbursement. A maximum of $5,000 may be requested per event.  

Available Grant Categories and Options

Marketing

Includes print, digital, multi-media, signs, etc.

CategoryMax. FundingPurpose
Events with 2-4 Participating Businesses $800-1,500Funds in these categories will be awarded based on the criteria above, with the purpose of 2 or more Danville-based businesses promoting a single event. Events must be open to the general public and promote patronage of local businesses.
Events with 5-10 Participating Businesses$1,500-2,500
Events with more than 11 Participating Businesses$2,500-3,500
Co-op Shopping Center Marketing $500Funds in this category will be awarded based on the criteria above, and are intended for promotion of events hosted by shopping centers in Danville (must support 2 or more businesses).  Events must be open to the general public and promote patronage of local businesses.
Digital Marketing (online or digital promotion)$200Funds in this category are intended for use of digital marketing to promote patronage of an individual business. A business is eligible for this grant once per fiscal year. (Promotion can include website updates, online promotions, social media ads, digital advertising, etc. for general promotion of the business or a specific sale/event)

*amounts above reflect maximum funding; actual award may vary based on availability and scope of the event

Other Options

These options are available for potential funding only as supplements to events with 11+ participating businesses funded through the categories above. 

OptionMax. Funding Purpose
Event Trolley$1,000Intended for events that occur in two or more shopping-focused locations, such as between a shopping center and Downtown Danville.
Town Facility Rental   $500Eligible events held at Town facilities through a Facility Use Permit qualify for the government rate, and can request reimbursement up to $500.
Event Catering$500Must be supplied by a restaurant with a Danville business license to be eligible for reimbursement. Catering is intended for food that must be given to event attendees and not for re-sale.

Grant requests have a maximum cap of $5,000 per event as determined by eligibility.

Business Promotion Grant Application Opens in new window