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Business Promotion Fund Grant Application

  1. General Business Marketing and Promotion Guidelines

    Fifteen Thousand Dollars ($15,000) of Business Promotion Funds for reimbursement grants are being made available to the business community for marketing and promotion activities or programs occurring over the course of FY 2022 (July 1, 2021 to June 30, 2022). Reimbursable grants will be funded in maximum $1,000 allotments. If a grant applicant demonstrates that the activity is simultaneously coordinated and marketed in conjunction with other business promotion activities (e.g., Art & Wine Stroll, Where’s Waldo Passport event, Customer Loyalty Program, etc.), the maximum cost-reimbursable grant amount may be increased up to $1,500 per grant applicant, provided funding is available.

    General Business Marketing & Promotion efforts should: 

    a. Engage consumers with experiential events, and provide collaborative business promotion opportunities 

    b. Promote events or cooperative marketing programs through print and/or digital mediums 

    c. Incorporate “Live Locally” branding into all marketing efforts, including logos, cyanotypes, website link/mention, templates, Instagram, etc.

    APPLICATION PROCESS 

    Organizations or businesses seeking Business Promotion Funds are invited to submit their proposed promotional activities to the Town of Danville for review and approval of business promotion funds. 

    All applications requesting Business Promotion Funds will be reviewed by the Town to determine if the proposed promotional activities meet the criteria for grant funding and to determine the appropriate grant amount. Applications are processed on a first-come, first-serve basis. A valid and current business license is required prior to funds request submission. Applicants who incurred marketing expenses for business promotion activities occurring retroactively from July 1, 2021, forward, may submit an application to request a Business Marketing and Promotion Grant for an amount deemed appropriate by the Town maximum, provided grant funds are available. 

    Business Promotion Funds Agreements (“Agreement”) must be completed, dated and signed to be considered. Should the Town approve the grant amount requested in the grant application, the Town will countersign the Agreement and provide grant recipient with a fully executed copy within one week of receiving grant approval.  

  2. Please confirm all information is correct prior to submission. 

  3. Include which businesses will benefit from this event or activity, and how direct and immediate results will be achieved.

  4. Brand guidelines and logos will be provided to grant recipients upon request.

  5. PROJECT/EVENT EXPENDITURES AND INCOME (Estimated)

    Complete all sections that apply below.

  6. Include full project budget total including all anticipated expenses. 

  7. Include full projected revenue total. 

  8. Grant Agreement

    Business Promotion Fund Agreements (“Agreement”) for reimbursement grants outline the understandings, responsibilities and conditions associated with this grant funding. To be considered, grant applicants are asked to review, sign and submit the Agreement as part of the initial application process. Should the Town approve the grant amount requested in the grant application, the Town will countersign the Agreement and provide the grant recipient with a fully executed copy within one week of receiving grant approval. 

    1. Scope of Project: The Grantee shall utilize the business promotion reimbursement grant funds for the express purpose of marketing the project(s) and/or activity(ies) for the projects/activities authorized by the Town Council. 

    2. Purpose of Funds: The Grantee understands that the award of business promotion funds is based on adopted Town policy, which provides that the funds shall be utilized for purposes which will: (1) be most advantageous to a broad range of Danville’s business community; (2) yield the greatest level of direct and immediate results; and (3) encourage collaboration among Danville businesses.

    3. 2016-2021 Comprehensive Economic Development Plan (CEDP): The Grantee understands that the project(s) and/or activity(ies) must be implemented in a manner consistent with the goals and objectives of the Town’s 2016-2021 CEDP. 

    4. Danville Community Branding Marketing Plan: The Grantee understands that the project(s) and/or activity(ies) must be implemented in a manner consistent with the goals of the 2017 Town of Danville Community Brand, Marketing Plan, and associated brand guidelines. The marketing and messaging should strive to communicate the key attributes of the six pillars identified in the Danville Marketing Plan. 

    5. Danville Marketing Brand Guidelines: The Grantee understands that the project(s) and/or activity(ies) must be implemented in a manner consistent with the goals of the 2017 Town of Danville Marketing Brand guidelines as they develop marketing materials. This includes the use of the “#LiveLocallyDanville” hashtag, commercial facing logo suite and https://www.danville.ca.gov/livelocally website on all promotion and/or advertising materials, as expressly authorized by the Town. The Applicant is required to use the associated #LiveLocallyDanville hashtag social media on all applicable promotion and advertising materials consistent with the Brand guidelines.

    6. One-Time Allocation: The Grantee understands that the award of business promotion funds for any project and/or activity outlined in this Agreement is a onetime funding allocation, without any expressed or implied commitment for any future funding allocations. 

    7. Time of Performance: The Grantee shall utilize the business promotion funds to implement the projects and/or activities during FY 2021-22, the time period(s) outlined above, unless otherwise expressly authorized by the Town of Danville. 

    8. Method of Payment: The Town shall reimburse approved paid invoices submitted by the Grantee for expenditures consistent with the description and conditions described in the application and authorized by the Town Council. Invoices must be submitted within the fiscal year that the business promotion funds are awarded, unless otherwise expressly authorized by the Town of Danville. All payments shall be subject to the Town’s Notification of Payment Schedule and Terms. 

    To request the full grant award, grantees must submit a completed Business Promotion Funds Reimbursement Request form, which must include: (1) a detailed breakdown or list of the expenses that meet the requirements of the Business Promotion Funds grant program; and (2) supporting documents (100% paid printed invoices/receipts confirming payment/copy of cancelled checks or credit card statements (quotes and work orders are not paid receipts) to substantiate reimbursable expenditures. Each itemized receipt, bill of sale or paid invoice must clearly provide: (a) the vendor or seller’s name, address and telephone number; (b) the form of payment (credit card/check); (c) the amount of each item or service; (d) totals paid with a zero balance owing; (e) date of purchase (which cannot occur prior to July 1, 2021); and (f) description of items. If an itemized receipt contains both reimbursable and non-reimbursable items, submit a copy of the entire receipt, but make sure that the reimbursable items are highlighted or circled so they can be easily identified.

    9. Limited Co-Sponsorship: The Business Promotion Funding qualifies this/these project(s) activity(ies)/project as a Town “Limited Co-Sponsorship” event(s). This status entitles the Grantee potential access to the following: a. Town Website: The project(s) and/or activity(ies) may be posted on the Town’s website at a location and for the period of time that is deemed appropriate by the Town; and b. Town Logo: The project(s) and/or activity(ies) may utilize the commercial facing Town logo in a manner and on specific documents as expressly authorized by the Town.  

    10. Hold Harmless: To the fullest extent permitted by law, Grantee shall indemnify, defend and hold harmless the Town, its officers, employees and agents (collectively the “Indemnified Parties”) from and against all claims, damages, losses and expenses including, but not limited to, reasonable attorneys’ fees arising from or related to the negligent acts, errors or omissions of Grantee, its employees or agents in the performance of this Agreement. This indemnity shall apply to all claims and liability regardless of whether any insurance policies are applicable. 

    11. Relationship Between Parties: The Grantee is, and at all times shall remain, an independent entity, not an agent or representative of the Town. Grantee shall be solely responsible for all acts of its employees, agents, consultants, members and volunteers, including any negligent acts or omissions. 

    12. Compliance with Laws and Town Policies: The Grantee and its representatives shall have the sole responsibility of being knowledgeable about and shall at all times use due care to comply with all applicable federal, state and local laws, codes, ordinances and regulations, including Contra Costa Health Orders associated with indoor/outdoor events and its related activities and all Town policies and permits. Additionally, the Grantee and its representatives shall have the sole responsibility of being knowledgeable about and shall at all times use due care to comply with and communicate to staff and attendees current California Department of Public Health (“CDPH”) and Contra Costa Health Services (“CCHS”) protocols established for indoor/outdoor events and its related activities. The Grantee shall obtain and maintain a current Danville Business License. The yearly license fee is $150. Grantees whose businesses are government exempt must complete a Danville Business License Application and submit Federal or State documentation certifying that the business is exempt. 

    13. Modifications: This Agreement may be augmented or amended at any time during the fiscal year within which the Business Promotion Funds are awarded, subject to the review and agreement of both parties. All modifications shall be documented in writing and executed with an amended Memorandum of Understanding.


  9. I represent the organization listed herein and agree to the Grant Terms and Conditions stated above.*
  10. Please print a copy of this form for your records before submitting.
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